Technology

HTML

To publish information for global distribution, one needs a universally understood language, a kind of publishing mother tongue that all computers may potentially understand. The publishing language used by the World Wide Web is HTML (from HyperText Markup Language).

HTML gives authors the means to:

• Publish online documents with headings, text, tables, lists, photos, etc.
• Retrieve online information via hypertext links, at the click of a button.
• Design forms for conducting transactions with remote services, for use in searching for information, making reservations, ordering products, etc.
• Include spread-sheets, video clips, sound clips, and other applications directly in their documents.

HTML has its roots in SGML which has always been a language for the specification of structural markup. As HTML matures, more and more of its presentational elements and attributes are being replaced by other mechanisms, in particular style sheets. Experience has shown that separating the structure of a document from its presentational aspects reduces the cost of serving a wide range of platforms, media, etc., and facilitates document revisions.

Most people agree that HTML documents should work well across different browsers and platforms. Achieving interoperability lowers costs to content providers since they must develop only one version of a document. If the effort is not made, there is much greater risk that the Web will devolve into a proprietary world of incompatible formats, ultimately reducing the Web's commercial potential for all participants.

Each version of HTML has attempted to reflect greater consensus among industry players so that the investment made by content providers will not be wasted and that their documents will not become unreadable in a short period of time.

HTML has been developed with the vision that all manner of devices should be able to use information on the Web: PCs with graphics displays of varying resolution and color depths, cellular telephones, hand held devices, devices for speech for output and input, computers with high or low bandwidth, and so on.

HTML 4 extends HTML with mechanisms for style sheets, scripting, frames, embedding objects, improved support for right to left and mixed direction text, richer tables, and enhancements to forms, offering improved accessibility for people with disabilities.